WordPress SEO is getting more difficult. You need new tactics and tricks to win rankings at the top of Google, Yahoo!, and Bing search engines.
Here’s everything I know about optimizing and ranking WordPress sites.
More coming soon
On Page vs Off Page SEO
If you’re getting started in SEO, then you’re probably scratching your head and wondering:
To better understand this, let’s use an analogy to see how both methods work.
Websites Are Like Any Offline Business
Your website is like a brick and mortar store. You know, like the baseball card shop you visited as a kid. Or maybe your favorite ice cream shop or bookstore.
On Page SEO is like an attractive looking store with lots of cool stuff inside that attracts your target customer into your store. It’s everything inside your store that makes people want to visit and buy from you.
Off Page SEO is like all the flyers you pass out, TV commercials, radio advertisements, word of mouth referrals, and things done outside of the store to make people find you and realize your store offers the solutions to their needs.
Which is more important?
Simple. Who makes more money: McDonalds or your local burger joint?
Of course, McDonalds does. And it’s not because McDonalds sells the best hamburgers or makes the best food.
Some people agree that McDonalds taste disgusting while other people eat their everyday and love it.
But McDonalds has so many advertisements, billboards, referrals, word of mouth, and other positive comments going on outside the golden arches that people flock to their restaurant and make them rich.
Your focus should be on Off Page SEO.
On Page SEO is so easy because you only need to do a few basic things:
Get your main keyword in the page title, h1 tag, in the content body, and in your URL.
Only takes 5 minutes to research keywords in Google Keyword Planner and another 2 minutes to make the correct changes.
But Off Page SEO requires you to reach out to other people and get them to say nice things about you and your website. Once people know who you are, then they start linking to your website, sending traffic your way and Google will begin to notice your website as an authority.
Content is King, not On Page SEO
Spend a little bit of time on On Page SEO while giving the bulk of your efforts on content creation and Off Page SEO factors.
On Page SEO is not the same as great content. In fact, the Atlantic gets millions of visitors per without focusing on SEO. It’s not necessary to make a lot of money online.
Great Content + Great Backlinks = Great Traffic
After doing business online for almost 8 years, I realized that it’s as simple as great content and great backlinks. SEO is easy to understand if you master the basics.
Your favorite websites do this naturally. That’s all it really takes to be successful!
Off Page SEO Link Building Strategies
Off-page optimization involves optimizing your website by earning good credentials from relevant websites in your niche. Off-page optimization is part of SEO strategy for your website.
Off-page optimization is an important technique applied after on-page optimization is done. Unlike in on-page optimization, off-page optimization has nothing to do with the content on your site.
Off-page optimization is not an easy task to execute. For this, you need to build relationship with other sites to publish your content or give a link to your site.
This process is called link building. Building links with other sites is important to improve your site’s indexing, to drive targeted traffic to your website, and to improve ranking of your site. In this article, we will discuss different techniques of off-page optimization.
Article submission: Create content with relevant keywords (those related to your products and services). Then, post this content in the popular article submission sites such as EzineArticles, GoArticles, Buzzle, etc. These sites provide back links to your website. So, the better the credentials of the directory is, the higher will be the weight of the link.
Blog submission: Create a blog with updated information on your site and it should be relevant and unique in conveying the information. Then, submit them in blog directories and blog search engines. If you don’t have time to write articles for your blog or find it difficult, you can hire professional SEO writers to do the job. They will create a blog with optimized keywords related to your company. This is one of the popular means of generating traffic to your site.
Social bookmarking: Submit your website links to popular social bookmarking sites like Digg, StumbleUpon, Propeller, Delicious, Diigo, etc.
Social networking: Create your profile in social networking sites like Facebook, LinkedIn, Twitter, MySpace, etc. By this, you can promote your website and your latest updates of your products, services and achievements. It is an easy way to extend your network and drive traffic to your site.
Press releases: Submit the latest news on your business in press release sites like newsreleaser.com, prsyn.com, open PR, PR Leap, etc.
PPC campaigns: Post your ad in the desired sites where you are likely to get relevant customers to your business. But here you need to pay for each click to the publisher.
Directory submission: Submit your website in popular directories like Yahoo, Zoominfo, Pegasus, DMOZ, etc., under an appropriate category. It is another easy way to get backlinks.
Forum posting: Create online discussion board and start discussion. This helps you build a relationship with your customers. It is a strategy to attract the targeted customers and to generate traffic to your site.
Photo sharing: You can post your products’ images in photo sharing sites like Picasa, Photobucket, Flickr, etc.
Video sharing: You can submit your company’s videos in the video sharing sites such as YouTube.
Small business owners need to understand the importance of off-page optimization for their websites for building good back links that lead to better search ranking.
How Many Keywords Should You Target Per Page?
Keyword selection is an important part of ranking websites. In my long tail keyword guide, I talked about different ways to find keywords to target.
Once you build a list, you have to decide how many keywords you will use per page. Here’s a few tips to help you find a good balance between SEO and quality content.
- Build your webpages for users: Naturally include your keywords within content to guide users to your call to actions. Never force keywords where they don’t appear naturally
- Focus Your Title on Your Main Keyword: Place your Main Keyword in Your Title to Improve Relevancy and Attract Clicks from the SERPs and social media
- Aim for 3 to 4 core keywords: Dave Cain recommends you aim for 3 to 4 main keywords in your content. If you can find more relevant keywords, then consider upping this number around 8 to 12 keywords.
- Use Modifiers: Add specific modifiers like “Review”, “Month, Year”, “Coupon”, and Brand Names to rank for long tail keyword variations.
- Sprinkle a few LSI Keywords: Brian Dean recommends you add a few LSI keywords to your content. Find these keywords under the Google “Related Searches” tab at the bottom of the page.
The Bottom Line?
So exactly how many keyword should you use per page? Focus your page around 1 main keyword then sprinkle in 3 to 4 related core keywords to boost relevancy. You should have at least 5 keywords per page to get great SEO results.