Whenever I prepare to optimize a post for SEO, I spend the bulk of my time performing solid keyword research. Keyword research is often an ignored topic because everyone loves to talk about traffic and conversion.
It’s great to make sales and affiliate commissions, but we need to get inside the mind of the visitor before we try to promote anything. The way we accomplish this is through keyword research and analysis.
Well, it’s extremely important because keywords are the words your audience uses to find your website. I’m going to share with you 23 tips to find keywords, organize them, and put them in your content naturally to attract visitors and increase website conversions.
How to Find Keywords (for Free)
1. Google Related Searches: Related searches appear at the bottom of Google search results.
2. Google Analytics Search Queries: Setup Webmaster tools to show Search Queries in your Google Analytics Report
3. Google Keyword Planner: Type in some broad keywords to generate a list of related keywords to your subject
4. KeywordTool.io: Generate a long list of Google auto-suggest keywords in a few seconds
5. Niche Forums: Browse niche forums and see what people are talking about. I sometimes find valuable keywords that I missed.
6. Blog Comments on other blogs: Read the comment sections on other blogs and look for commonly asked questions
7. Emails from Readers: Look for questions from your readers. Emails often reveal untapped markets that need solutions.
How to Store Keywords
8. Google Drive: Save your keywords into a spreadsheet and monitor them. I use Google Drive daily plus it’s free!
9. SerpBook: Track your most important keyword rankings on Google to see what affects your rankings.
10. Evernote: Write down your keywords list in Evernote. Evernote is a great publishing tool for remembering ideas & keywords.
How to Organize Keywords on Your Website
11. Write Posts: Create at least 1 article per week around a related long tail keyword.
12. Create Pages: Publish generic pages around your most important keywords then link to them within your website.
13. Categories: Mashable creates a category for every topic they write about. Use Category pages to organize keywords on your website.
14. Silos: Silos help the search engines indexed your content. Use silos to organize keywords around main topics.
15. Navigation: Use navigation & drop down menus to highlight important content. Link to your most important pages in the navigation menu.
How to Optimize Keywords on your Website
16. Your Title/Headline: Your page title is a great place to put keywords.
17. Image ALT tags: Put keywords in your image ALT tags to provide more information about images.
18. Body Copy: Place your keywords naturally within the body copy to improve SEO and relevancy.
19. Links: Make an internal link with your keywords to another page on your website.
20. Captions: Place keywords in any image captions to improve SEO and help visitors understand image context.
21. Headings: h2 and h3 headings are good places for your keywords. Headings carry more SEO weight than regular body text.
22. Author Byline: Include your main keywords in your author byline. Link to important pages so readers know how to get your best content.
23. Footer: Place niche keywords (ex. your tagline) in the footer on every page to boost SEO relevancy and help visitors understand your site’s goal.
I hope this short list answers the value of putting keywords into your content. Keyword research doesn’t have to be hard if you know how to find keywords, store them, organize them and put them on your website. Hopefully, you learned something from this article. If you have any questions, please leave them in the comments!
Tarik Pierce is a 15 year WordPress veteran. He writes about blogging, SEO, and personal finance.