SEO

Does Alexa Rank Affect Google SEO?

Tarik Pierce

on May 10, 2015

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A lot of people think that a good Alexa rank will increase their SEO and boost traffic.

Unfortunately, I must say it doesn’t.

Alexa rank isn’t actually accurate and most bloggers/webmasters don’t often care about it.

There are certain benefits to a lower Alexa rank.

Advertisers and sponsors use Alexa rank to sort websites in many advertising networks. It’s used as a general metric to gauge internet traffic.

When it comes to SEO, I don’t think Alexa is important.

Focus your time on keyword research, site speed, building backlinks and posting fresh content on your website.

Tarik Pierce

Tarik Pierce is a 15 year WordPress veteran. He writes about blogging, SEO, and personal finance.

Aastik
8 years ago

Alexa rank is one of the key ranking factor. We must focus on improving it.

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- backlinkinsider
  8 years ago
  
  It’s good for advertising and social proof. Good point.
  
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Abhishek
8 years ago

Good SEO leads to better traffic to your website and it may boost your alexa rank. So some ppl assume that if a website has excellent alexa it must be having good SEO. Just my thought though.

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Rohit Singh
7 years ago

Thanks and you are right alexa ranking is good for attracting sponsors and advertisers but it’s not beneficial for SEO

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Arthur
7 years ago

Instead Alexa, are there any site that can really give a website rating on Search Engines ? I.e. the rank on Google, Bing etc.

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Bob Simon
7 years ago

But they said it’s just myth what you said in the article. They clarify the myths in their official blog. You may check it: http://blog.alexa.com/improving-your-alexa-rank/

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Pramod Kumar
7 years ago

You are right brother. Alexa determines rank of a website according to site traffic and backlinks. Alexa is not affect Google ranking.

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Mazed
7 years ago

Alexa ranking is a good way to measure if you are in the right track! thats all.

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Emmanuel
7 years ago

One can very easily manipulate the Alexa rank of any website as its metrics for ranking a site are very basic. This is the reason why I think google would ignore it.

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Kostra
6 years ago

Thank you, but some of my client think alexa rank is important, is there any site/service that can provide data so i can prove to my client that alexa is not relevant to compare website.

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John
6 years ago

Someone have also argued that Alexa statistics alone should not be the only yardstick to measure site statistics. https://www.alternativeadvert.com/eng/blog/how-to-increase-alexa-ranking-or-improve-rank-on-alexa.html

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Anil Saini
6 years ago

Having lower alexa ranking may help you to increase your site’s authority.. And brand trust to advertisers as well.

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