5 Powerful E-mail Marketing Tips

Did you know that e-mail marketing is the #1 way to contact your customers/leads?

Here are 5 extremely powerful ways to build an opt-in list of hungry e-mail subscribers.

#1 - Give Something Away for Free

It’s a normal human response to give something away for something in return. By giving away something of great value, your prospects will be dying to share their e-mail address to solve their problems.

You can give away e-mail courses, PDFs, videos, podcasts, special articles, or anything of value to your target audience for their e-mail. Remember: it must be solve a big problem, and your subscriber must have THAT problem!

#2 - Keep Things Simple

Eben Pagan aka “David Dangelo” runs a $20 million info business called DoubleYourDating. On the homepage, all he asks for is your e-mail address. There are no images, sidebars, crappy widgets, etc.

Allow your visitors to focus on your message. His opt-in rate is fairly high because he provides a powerful solution: solve all your dating problems with women. Aim for a simple squeeze page to capture your visitor’s e-mail, a simple promise, and a simple call to action.

#3- Establish a Relationship with Your Subscribers

Keep in touch with your subscribers, but do not contact them too often. I aim for around 1-2 e-mails per week.

The key is to contact your subscribers enough, so they look forward to your next e-mail. Your subscribers welcome your e-mails because they contain valuable information. Keep them informed,
befriend them, and continue to provide them with content and resources to solve their problems.

If you establish a good relationship, then you can offer quality products and services along with quality content.

#4 - Get Quality Traffic

A few ways to get some traffic to your websites and squeeze pages to build your opt-in list.

• Start a Blog - Then include your opt-in form in the sidebar or beneath each post
• Use Forum Signatures - A great way to get tons of targeted traffic.
• PPC Marketing - Fast and simple way to get targeted traffic. You need a spending budget though.
• Article Marketing - Submit articles to directories then send traffic to your resource box. IMO, the easiest and cheapest way to get subscribers and highly targeted traffic.
• E-mail Signatures - everyone has e-mail. Link to your opt-in page in your e-mail signature, and you will surely get some signups.

#5 Collect Targeted Leads with Quality Software

Your opt-in list is only as good as the software you use. Most e-mail marketing software is really expensive to the average affiliate marketer. I’ve seen companies charge $5 per e-mail blast!

Personally, I use Aweber, but any quality autoresponder e-mail software package will do.

Wrapping Things Up

If you implement these 5 e-mail marketing tips effectively, you will build a stronger opt-in list in no time.

Got any E-mail Marketing Tips? Add your tips in the comments, and I will add them to the list along with a link credit

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